In his essay, “The Work of Art in the Age of Mechanical Reproduction”, Walter
Benjamin discusses a shift in perception and its affects in the wake of the
advent of film and photography in the twentieth century. He writes numerous
significant paragraphs on the sense changes within humanity’s entire mode of
existence; the way we look and see the visual work of art has is different now
and its consequences remain to be determined. How does human sense perception
related to history? Is it a universal perspective that is being critiqued here?
Can there be a universal perspective in the first place? Hence, I would like to
reflect on and analyze the paragraph that centers on aura:
“Even the most perfect reproduction of a work of art is lacking
in one element: its presence in time and space (aura), its unique existence at
the place where it happens to be. This unique existence of the work of art
determined the history to which it was subject throughout the time of its
existence (p.220).”
In Marxist fashion, Benjamin sees the transformations of art as
an effect of changes in the economic structure. Art is coming to resemble
economic production, albeit at a delayed pace. The movement from
contemplation to distraction is creating big changes in how people sense and
perceive. Historically, works of art had an ‘aura’ – an appearance of magical
or supernatural force arising from their uniqueness (similar to mana). The aura includes a
sensory experience of distance between the reader and the work of art.
The aura has disappeared in the modern age because art has
become reproducible. Think of the way a work of classic literature can be
bought cheaply in paperback, or a painting bought as a poster. Think also of
newer forms of art, such as TV shows and adverts. Then compare these to the
experience of staring at an original work of art in a gallery, or visiting a
unique historic building. This is the difference Benjamin is trying to capture.
The aura is an effect of a work of art being uniquely present
in time and space. It is connected to the idea of authenticity. A
reproduced artwork is never fully present. If there is no original, it is never
fully present anywhere. Authenticity cannot be reproduced, and disappears when
everything is reproduced. Benjamin thinks that even the original is
depreciated, because it is no longer unique. Along with their authenticity,
objects also lose their authority. The masses contribute to the loss of aura by
seeking constantly to bring things closer. They create reproducible realities
and hence destroy uniqueness. This is apparent, for instance, in the rise of
statistics.
As Benjamin continues, a tension between new
modes of perception and the aura arise. The removal of authority within the
original work of art infers a loss of authority; however, in regards to mass
consumption, this liberation is not necessarily contingent. The cameraman, for
example, intervenes with what we see in a way which a painting can never do. It
directs the eye towards a specific place and a specific story; at the same time
it is radical and revolutionary it is also totalitarian. It guides us to a
particular side of a story and leaves other parts out. It dulls our perception
towards the work of art and introduces distraction as a mode of reception. The
location of anything we might call the aura has to be moved into a mythological
space; into the cult of genius. This cult of genius relates back to the cultish
characteristic of the aura itself; in its absence there is a grabbling for a
replacement. What does it mean to place an aura on “someone” or “something”? Is
it even necessary to reclaim the aura in the first place? The mystical cult of
the original in broken with the loss of the aura, and now everyone can go to a
gallery, a museum, the theater or the cinema. A whole new appreciation of art
is introduced while at the same time, a whole new mode of deception and
distraction also enters.
For Benjamin, the aura is “dead and it exists in an improbable and mystical space”. But in the making of our own myths therein lies an “aesthetic interpretation” of these reproducible images; there is a “temporal world” that is there for you, where you do not truly participate. The object consumes man at the same time man consumes it. Mass consumption revels in this consequence of the loss of the aura. For Benjamin, a “distance from the aura is a good thing”. The loss of the aura has the potential to open up the politicization of art, whether or not that opening is detrimental or beneficial is yet to be determined. However, it allows for us to raise political questions in regards to the reproducible image which can be used in one way or another.
For Benjamin, the aura is “dead and it exists in an improbable and mystical space”. But in the making of our own myths therein lies an “aesthetic interpretation” of these reproducible images; there is a “temporal world” that is there for you, where you do not truly participate. The object consumes man at the same time man consumes it. Mass consumption revels in this consequence of the loss of the aura. For Benjamin, a “distance from the aura is a good thing”. The loss of the aura has the potential to open up the politicization of art, whether or not that opening is detrimental or beneficial is yet to be determined. However, it allows for us to raise political questions in regards to the reproducible image which can be used in one way or another.
Yet Benjamin makes it clear that in this new
age of mechanical reproduction the contemplation of a screen and the nature of
the film itself has changed in such a way that the individual no longer
contemplates the film per say; the film contemplates them. A constantly moving
image in the disjunction of the physical arrest of watching a moving image
move, changes the structure of perception itself. Within the reproducibility of
images there is an increase of submission towards the film itself. In and of
itself this marks a symptom and not a cause of something terrible that is
happening. How can we think of subjectivity in the age of mechanical reproduction?
What does it mean to reflect back onto ourselves after being absorbed by these
inauthentic and politicized images? What does the aestheticization of the work
of art mean now when the aura is lost?
HAVE A HAPPY HOLIDAY ALL!!!!